Behind the Sparkle: The Story of Mareeci
At Mareeci, every piece of jewelry is more than just an accessory—it’s a work of art with a soul. Our journey is rooted in storytelling, craftsmanship, and the belief that jewelry should empower and celebrate individuality. Founded by Tithi Goel, Mareeci blends tradition and modern elegance, offering designs that resonate with meaning and beauty.
The Beginning: A Journey of Passion
My journey into jewelry design began at NIFT Gandhinagar, where I specialized in jewelry design and metallurgy. It was here that I learned to infuse storytelling into every creation, making each piece a reflection of something deeper. After working with esteemed Indian brands like Zoya, Raghvendra Rathore, and Nykaa, and collaborating with icons like Rhea Kapoor, I knew I wanted to create something uniquely my own.
The concept for Mareeci was born in the coastal town of Savannah during my time studying fashion management in the USA. It was there that I realized my vision for a global brand deeply rooted in Indian heritage—a brand that celebrates light, resilience, and the beauty of shining from within.
The Philosophy Behind Mareeci
Mareeci, meaning “ray of light” in Sanskrit, embodies the idea of illumination—both external and internal. Our designs are inspired by a blend of Indian heritage and modern artistry. From the intricate jali patterns of palace windows to the simple beauty of natural elements, every piece tells a story of elegance and empowerment.
When designing a collection, I first immerse myself in a mood or theme, using inspiration as my guide. From the light play of a spilled coffee cup to the transformation of a grain of sand into a pearl, every moment becomes a narrative that I translate into jewelry.
Jewelry With a Purpose
Our collections are not just about aesthetics—they carry messages of strength, resilience, and transformation:
- Let the Light In Collection: Inspired by the intricate jalis of palaces, this collection celebrates light, shadows, and the silent power of women who shaped history from behind these windows.
- The Flow Collection: Inspired by the formation of pearls, this collection symbolizes perseverance and beauty born out of challenges.
Every design is handcrafted with care, using materials like mother-of-pearl, custom-cut gemstones, and sterling silver. Our artisans in Jaipur bring each piece to life, ensuring exceptional quality and attention to detail.
Why Choose Mareeci?
- Thoughtful Design: Each piece is inspired by a story, making it meaningful and unique.
- Handcrafted Excellence: Our jewelry is meticulously crafted by skilled Indian artisans.
- Versatile Elegance: From traditional celebrations to modern soirées, Mareeci designs are perfect for every occasion.
- Sustainability: We prioritize ethical practices and high-quality materials in every creation.
Empowering Through Light
For me, jewelry is not just about adornment; it’s about empowerment. When I see someone wearing Mareeci, expressing their individuality and confidence, it fills me with pride. It’s a reminder of why I started this journey—to create pieces that resonate deeply and bring light to everyone who wears them.
Explore the Story Behind Each Piece
Mareeci is a celebration of light, resilience, and artistry. Each collection reflects our dedication to craftsmanship and storytelling. Whether you’re looking for a statement piece or something subtle, we invite you to explore our world of timeless designs.
✨ Browse Our Collections: [Link to Collections Page]
✨ Watch Our Journey: [Link to Brand Film]